Well, here we go.
I’ve been talking about doing this for a while, and I’m finally making it happen.
Every Tuesday, I’m to show up in your inbox with a few things I think are worth your attention when it comes to branding, marketing, AI, and growing a mission-driven organization.
And I promise I’m not going to give you another newsletter that’s 17 minutes long and leaves you wondering what you’re actually supposed to do with all that information.
We’re going to keep it simple.
Four things.
THE TREND
Something happening in marketing, branding, or AI that I think you need to be paying attention to.
Not because it’s the newest shiny thing, but because it could actually affect how you reach the people you’re called to serve.
THE TOOL
A tool, framework, prompt, or resource I’ve found useful—or something I think is worth putting in your toolbox.
Because knowing about a tool isn’t enough.
You need to know when to use it and why.
THE TIP
One thing you can actually do this week.
Not twelve things.
Not a 47-step strategy.
One thing.
Because sometimes the best strategy is the one you will actually implement.
HERE’S THE TRUTH
This is where I get to give you my perspective.
Because marketing isn’t just about tactics.
The platforms will change. The algorithms will change. The AI tools will change. The way people search will change.
But there are some things that don’t change.
People still want to be understood.
They still want to know they can trust you.
And they still need a reason to believe that what you’re offering matters to them.
That’s where good branding and good marketing come in.
And that’s really why I’m creating this brief.
I’ve spent more than 30 years watching this industry change.
I’ve watched us move from radio and print to websites, email, social media, automation, and now AI.
And every time something new comes along, there’s a temptation to chase the new thing.
But here’s what I’ve learned:
You don’t need to chase everything. You need to know what matters to your brand.
That’s the conversation I want to have with you every Tuesday.
Not more noise.
Not another list of things you “should” be doing.
Just thoughtful strategy, practical ideas, and an honest conversation about what actually matters.
One more thing…
I don’t want this to be me talking at you every Tuesday.
I want it to be a conversation.
So let me ask you:
What’s the one branding, marketing, or AI challenge you’re trying to figure out right now?
Hit reply and tell me.
I really do want to know.
Your questions, challenges, and experiences will help shape what we talk about here in the weeks ahead.
Until next Tuesday,
Dawn Jordan Jones
Founder & Visionary
29Eleven Media