You don’t need fancy design language to look professional. You need a few small decisions you repeat—on purpose. When your posts, flyers, and website look related, people feel it. Clarity goes up. Trust goes up. Action follows.

This week we’ll lock three pieces you can set once and reuse everywhere: fonts, colors, and a few simple templates.

1) Fonts: Pick Them Once (and Make Them Easy to Read)

Think of fonts like your voice. If it changes every time you show up, people wonder if it’s really you.

Keep it simple:

• Choose one font for titles and one font for everything else. (If you love one font, use different weights—bold for titles, regular for text.)
• Use three predictable sizes every time: big title, medium sub-title, normal reading text.
• Phone test: If you have to squint on your phone, it’s too small. If your grandma could read it without her readers—perfect.

Why it matters:
Consistent fonts make your content feel calm and trustworthy. No shouting. No whispering. Just clear.

Quick win (5 minutes):
Open Canva → Brand Kit → choose your two fonts → save a style called “Title / Sub-title / Paragraph.” Done. (Canva.com offers a free subscription however the Pro subscription offers so many more features).

2) Colors: Choose a Small, Confident Palette

Color is emotion. Too many colors = noise. A few colors used on purpose = confidence.

Keep it simple:

• Pick 2 or 3 main colors you’ll use most of the time.
• Add 1 accent color for highlights and buttons (the “do something” color).
• Give colors a job. Example: Titles = Plum; Backgrounds = Soft gray; Buttons/links = Teal (always the same teal).

Pro tip — Find your palette fast:
Tools like Adobe’s color finder can pull a palette from a photo (your sanctuary, event, product) or suggest combos that naturally work together. Upload an image that feels like your brand, save 2–3 main colors and 1 accent, then test legibility on your phone. (You will have to be an Adobe Creative Suite license to be able to use Adobe’s color finder).

Why it matters:
When your buttons and links are always the same color, people know exactly where to click. That tiny bit of clarity can be the difference between “I’ll come back later” and “I’m in.”

Quick win (5 minutes):
Pick one button color (your accent) and use it everywhere a decision happens—website, emails, and graphics.

3) Templates: Save 3 and Reuse Them

Templates turn “I should post” into “I already posted.”

Make these and you’re set:

• Feed Post template (square/portrait): big headline, short sub-line, small web or CTA line.
• Story/Short template (vertical): quick tip or question with a simple next step.
• Carousel template (5 slides): Cover → Point 1 → Point 2 → Point 3 → CTA.

Keep the family resemblance:
Same logo spot, same button style, same spacing, same image treatment (filter/frame). When people swipe, they know it’s you—before they even see your name.

Quick win (10–15 minutes):
Create those three Canva files once. Name them “29ElevenMediaFeed,” “29ElevenMediaStory,” “29ElevenMediaCarousel.” Each week, duplicate and drop your new content in.

“But I’m Not a Designer…”

Perfect. This guide was written for you. The goal isn’t “fancy”—it’s clear and consistent. Think of it like a tidy closet: fewer choices, faster mornings, better outfits.

And if you’re a mission-driven leader: excellence is service. A clear, consistent look helps your message reach the person it was meant to bless.

24-Hour Action Plan

1. Pick your fonts (title + reading). Save the “Title / Sub-title / Paragraph” style.
2. Choose your colors (2–3 main + 1 accent). Assign the accent to buttons/links.
3. Save 3 templates (Feed, Story, Carousel) with the same spacing, button, and logo placement.

DM keywords to route

• VISUALS → 10-minute visual audit checklist
• TEMPLATES → 3 Canva starters
• COLOR or PALETTE → 3 palette options + recommended button color
• WEBSITE → homepage hero review

Want a hand?

Comment VISUALS and I’ll send a 10-minute checklist.

DM TEMPLATES and I’ll send my three starter files so you can plug in your content. If you’d rather have me do it with you (or for you), let’s talk. We’ll get your look clear, credible, and consistent—so you can attract the people you’re called to serve.

Need help choosing your colors?

If you’re torn between shades or don’t know where to start, I’ll help you lock a palette that attracts the people you’re called to serve.

Here’s how to connect:

• DM COLOR and I’ll reply with a few questions and then I’ll send you:
  – Three palette options (2–3 main colors + 1 accent)
  – A small preview swatch you can drop into Canva
• Prefer a quick conversation? Book a 15-minute Color Clarity Call by commenting CALL.
• Want it done-for-you? I can apply your final palette to your Canva Brand Kit and update your templates so you’re ready to post.

Know your Why. Serve with Strategy. Market your Truth.